Discounts and Coupons

Menuella gives you two ways to run promotions: Discounts (apply automatically) and Coupons (codes guests enter at checkout).

Where to find it: Sales → Discounts and Sales → Coupons

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Discounts

Discounts apply automatically when conditions are met. Guests don't need to do anything.

See Discounts for full documentation of each type:

• Product — Buy One Get One, Buy 3 Pay 2, Product Fixed, Product Percentage
• Cart — Fixed amount from minimum, Free item threshold, % discount from minimum

Best for: Site-wide or category promotions, happy hour, weekly specials.

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Coupons

Coupons are codes guests enter at checkout (e.g. WELCOME10 or SAVE20).

See Coupons for full documentation:

• Create a coupon — Code, discount (percentage or fixed), scope (Cart or Product)
• Usage limits — Per guest (e.g. 1 for first order only)
• Validity — Start and end dates
• Manage — Activate, deactivate, edit

Best for: Email or social campaigns, loyalty rewards, re-engaging at-risk guests.

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How to Create a Discount

1. Go to Sales → Discounts
2. Click Add discount or Create discount
3. Set the rule (e.g. cart minimum, product, category)
4. Set the reward (e.g. 10% off, free item)
5. Set validity dates if needed
6. Save

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How to Create a Coupon

See How to Create a Coupon for step-by-step instructions. In short:

1. Go to Sales → Coupons
2. Click Add coupon or Create coupon
3. Enter the code, name, and description
4. Configure the discount in the create discount dialog (percentage or fixed, scope: Cart or Product)
5. Set per guest limit and validity dates
6. Save and share the code with guests

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Choosing the Right Tool

Use case	Use
"This week only: 15% off"	Discount
"Share SAVE10 with your followers"	Coupon
"Buy 2 get 1 free"	Discount
"Thank you — here's WELCOME5"	Coupon

Discounts apply automatically when cart or product conditions are met — no code needed. Coupons require guests to enter the code at checkout — use when you want to track a campaign. You can set recurrence on discounts (e.g. weekdays only, happy hour) — useful for time-based promotions.

Use discounts for broad promotions — less friction, no code to remember. Use coupons when you want to track a campaign — each code tells you which channel worked. Set a minimum order on coupons to protect margin — e.g. "10% off orders over €25" still drives basket size.