The Royal Oak Gastropub
Campaign preview
O
Olivia Carter
EmailAn easier time for dinner
The early dinner menu at The Royal Oak Gastropub is ready to view.
Planned send
Thu · 15:00
Guest experience & loyalty
Automatic Marketing System
Automate your restaurant marketing with smart campaigns, scheduled promotions, and intelligent customer targeting. Save time while maximizing customer engagement and revenue.
Live journey builder
Turn a real guest signal into the next message
Choose an ordering or loyalty event. The audience and campaign preview update together.
Matched audience
Guests who visited in the afternoon
Ready to review
Campaigns that run in one place
Plan ahead, send to the right guests, and read performance—without leaving your restaurant stack.
Connected guest signals
One guest profile, two connected activities
Ordering and loyalty events arrive in the same profile, ready for a useful next step.
O
Guest profile
Olivia Carter
Online ordering
Direct pickup order
Margherita · pickup
Loyalty
Reward unlocked
Ready for the next direct order
Usable signal
The campaign can use both the recent order and the available reward.
-
Schedule once, run on repeat
Happy hours, seasonal promos, and limited-time offers—queued and ready when you flip the switch.
-
Segments that actually match
Slice by first-timers, regulars, and order history so every message feels relevant, not spammy.
-
Numbers you can act on
Opens, clicks, and orders attributed to campaigns so you know what to repeat—and what to retire.
Why marketing automation works better inside Menuella
Most restaurants run marketing as an afterthought—a manual email here, a forgotten promotion there. Inside Menuella, every campaign fires from the same guest profile that powers your ordering and loyalty, so a win-back offer reaches exactly the diners who stopped ordering, at the moment they're most likely to return. No copy-pasting between tools, no stale lists: the data that runs your restaurant runs your marketing, automatically.
One dashboard for every campaign metric
See how your automations perform over time—then tune the next send without exporting spreadsheets.
Consent-aware delivery
Use only the channels this guest allows
Email, SMS, and push are checked before the campaign leaves the queue.
Recipient
O
Olivia Carter
olivia.carter@example.com
Delivery route
Allowed
SMS
Opted out
Push
Allowed
A current opt-out closes that route before delivery.
Campaign calendar
Line up promos and quiet periods before the rush hits
Campaign timing
Promotions follow the restaurant’s real week
Place the menu campaign inside a quiet period instead of sending at random.
Mon
Regular
Tue
Regular
Wed
Regular
Thu
Quiet
Fri
Busy
Sat
Busy
Sun
Regular
15:00–17:00
Quiet period
Thursday afternoon
Menu promotion
Early dinner menu
Early dinner menu
Scheduled for Thursday at 15:00
Menu availability, timing, and campaign stay on one calendar.
Guest inbox: Offers land where guests already look—on their phone, in the moment
Factual event trail
One clear trail from campaign to order
The event trail records what actually happened at each step.
Delivered
Campaign sent
Early dinner menu
15:00
Opened
Guest clicked
Direct ordering page
15:07
Confirmed
Direct order confirmed
Pickup · Margherita
15:14
Order total
Campaign, click, and order stay tied to the same first-party guest journey.
£24.50
Marketing automation FAQ
What can I automate with Menuella?
You can schedule promotions, segment guests by behavior, and send targeted offers—then review opens, clicks, and orders in the same workspace as your menu and loyalty.
How does audience targeting work?
Use segments such as new guests, regulars, and order history so each campaign reaches people who are likely to care—without exporting lists or juggling spreadsheets.
How do consent and guest data work?
Campaigns are built for first-party guest relationships you already manage in Menuella. Follow your local regulations and your own privacy policy for consent and opt-outs.
Can I schedule campaigns in advance?
Yes. Queue happy hours, seasonal menus, and holiday pushes ahead of time so they go live when you want—then pause or edit without rebuilding everything from scratch.
How do I measure campaign performance?
Dashboards show opens, clicks, and attributed orders so you can compare automations and double down on what drives visits and revenue.
From the blog
Guest experience & loyalty
Nuh KayranThe Summer Swap: Turn Holiday Traffic Into Autumn Regulars
In high summer your regulars are away and your tables are full of strangers. How to bank that traffic now and reach it in September, when the room goes quiet again.
Nuh KayranAutomatic Follow-Up Messages That Send Themselves
Set one follow-up workflow — a birthday note, a we-miss-you message, a post-visit thank-you — and it runs on its own, for every guest who reaches that moment, without you remembering.
Nuh KayranAutomated Hospitality: Nurture VIP Guests in Your Sleep
Hospitality is human – but welcome notes, win-backs and small VIP touches don't have to sit unread in the manager's inbox. How to automate guest care so email and SMS feel attentive instead of like spam.