Direct ordering & revenue
Lift average check size using a neural recommendation engine. Surface high-probability add-ons and co-purchase pairings learned from your real-time order history.
Menuella
Predictive neural upsells
Lift average check size using a neural recommendation engine. Surface high-probability add-ons and co-purchase pairings learned from your real-time order history.
Relevance drawn from live baskets in your venue—not generic, site-wide promo banners.
Dry-Aged Beef & Ale Pie
£17.60
Rankings reflect combinations guests already buy together—not a one-size-fits-all cross-sell script.
Lift ticket size without extra taps; the best upsell feels like a shortcut.
Bundles, LTOs, and margin floors stay under your control while models handle ranking.
A generic 'add fries?' ignores what this guest actually orders. Menuella's smart upsells learn from real order patterns—what pairs with what, for whom—so the suggestion at checkout is one the guest is genuinely likely to add, not noise they scroll past. Higher average tickets, on your own channel, with no extra work for the kitchen or the counter.
The same co-purchase panel guests see on each product—ranked from real baskets, not generic promos.
Tomato, mozzarella, and fresh basil—an example dish guests might open before seeing pairings.
£12.90
Scores update as orders come in; if there isn’t enough data yet, this block stays hidden for that product—just like in your venue.
Trigger logic
Dry-Aged Beef & Ale Pie
£17.60
Guest phone
Suggested add-on
Complete your meal: garlic bread pairs with 62% of orders like yours. Add for €4.50.
Pairings come from co-purchase patterns in your completed orders—similar to collaborative filtering—so suggestions reflect what guests already combine in your venue.
You can set guardrails for bundles, LTOs, and margin floors while the model handles ranking—so strategy stays human and execution stays fast.
Triggers can respect cart value, service mode, and time windows so prompts appear when they help—not when they would slow checkout.
If there isn’t enough order data for a dish yet, the block can stay hidden for that product—avoiding noisy or random suggestions.
Upsells run on your direct ordering channel with the same guest profile and menu—no marketplace middleman taking a cut of the lift.
From the blog
Nuh KayranA good add-on suggests one thing, respects a no, and never blocks checkout. How Menuella offers add-ons ranked by margin from real orders — politely.
Nuh KayranUse real order history to rank suggestions by contribution margin, not clicks, while respecting allergens, stock, and kitchen load.
Nuh KayranLet real guest ordering patterns show which pairings deserve prominence and which underperformers should go — filtered by margin, kitchen load, and allergens.
