Guest experience & loyalty

Digital Gift Cards

Sell branded gift cards directly on your website to secure instant cash flow and attract new guests—all with zero commission.

Cardholder

Olivia Carter

•••• •••• •••• 4242

Valid thru 12 / 29 Balance £100.00

Turn your website into a gift shop

Guests buy in seconds, your brand stays front and center, and every voucher runs through your direct channel.

Instant cash flowBranded email deliveryDirect redemption

Dry-Aged Beef & Ale Pie

£17.60

Cumberland Sausage & Mash

£15.90

Roasted Rack of Lamb

£28.90

  • Checkout stays on your brand

    Guests purchase stored value on your site—design, pricing, and the relationship stay first-party, without a marketplace detour.

  • Delivery and balances you can trust

    Digital issuance and email delivery keep fulfillment predictable; balances update so guests always know what is left to spend.

  • Redemption across web and venue

    Apply gift value online or in house with the same guest profile and ordering rails you already run—no parallel spreadsheets.

Why gift cards belong in your stack

Cards land in the inbox—ready to gift, forward, or redeem

Branded delivery means the moment of purchase does not end at checkout: guests receive a clear, shareable card they can use on your direct channel.

Inbox

Your gift card from The Royal Oak Gastropub

Digital gift card • Balance updates automatically

Purchase flow

Guests pick an amount and finish checkout on your website—no third-party gift marketplace.

Gift cards

Choose amount

Repeat visits

Stored value brings people back; balances stay tied to your brand and ordering rails.

GIFT CARD

Redeem online or in venue with the same guest profile.

Common questions

Can guests buy digital gift cards on our own website?

Yes. Sales run on your Menuella-powered site and brand—guests choose an amount, check out, and receive a digital card without being sent to a generic marketplace.

How are cards delivered?

Digital cards are issued automatically and delivered by email with your branding, so the recipient gets a clear code or link to redeem on your channel.

How do guests redeem gift card value?

Redemption follows your setup: typically online checkout and in-venue payment can both draw from the same stored balance, with remaining credit tracked automatically.

Does Menuella charge commission on gift card sales?

Gift cards are sold on your direct channel with no marketplace commission on those sales—pricing and margin stay under your control.

Do gift cards work with online ordering and loyalty?

They complement loyalty and ordering: stored value rides the same guest and sales rails, so marketing, repeat visits, and checkout stay connected instead of siloed.

From the blog

Nuh Kayran

Instant Liquidity: Gift Cards as a Zero-Commission Cash Flow Tool

Digital gift cards put cash in your account before the guest walks in—without marketplace take rates on the purchase. Why stored value belongs in first-party stacks, how it pairs with checkout and branded apps, and how Menuella keeps balances, redemption, and menu truth aligned.