320 points
Complimentary dessert
Available with a direct order or visit
Guest experience & loyalty
Loyalty & Rewards System
Build lasting customer relationships with our comprehensive points-based loyalty system. Reward repeat customers, increase order frequency, and boost customer lifetime value with automatic points collection and rewards redemption.
Live loyalty card
Tap an event. Watch the reward unlock.
This illustrative member already has three stamps. Add a direct order or check-in to complete the card.
O
Try the loyalty cardMember
Olivia Carter
The Royal Oak Gastropub
Stamp progress
3 of 5 stamps
Next reward
Complimentary dessert
2 qualifying events left
Latest qualifying event
Three earlier qualifying events on this member profile
See loyalty in motion
Returning visits, live activity, and channel reach — the same signals you monitor in Menuella.
Earning rules
Decide which restaurant moments add a stamp
Direct orders, verified check-ins, and campaign bonuses can follow separate rules.
Qualifying event
Loyalty card
2 earning rules active
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Automatic earning on every order
Points accrue from direct orders and the channels you enable—rates and tiers stay under your rules, without spreadsheets or manual reconciliation.
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Rewards guests actually want
Redeem for discounts, free items, or experiences. Clear tiers and balances reduce friction at checkout and keep your brand top of mind.
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One profile across touchpoints
The same member identity powers web, app, and in-store flows—so campaigns, ordering, and loyalty reinforce each other instead of living in silos.
Why loyalty belongs in your stack
Loyalty only works when it's effortless—for the guest and for you. Because Menuella's points live on the same profile as ordering and check-in, every order and visit earns automatically, with no punch cards to lose or tallies to keep. That single profile shows you who your regulars are, rewards them the moment they qualify, and wins back the ones who drift—all from the platform that already runs your restaurant.
Points that feel effortless to earn
Guests see balance and progress in context—before they pay, before they redeem, and when you nudge them back. You set the economics; Menuella keeps the experience coherent across channels.
Individual member journey
Follow one member from first order to return
Select a step to inspect the same member’s order, visit, and return.
O Olivia Carter
Connected member history
Selected event
Return visit
Complimentary dessert used with a direct order
Rewards catalog
Turn points into moments worth sharing—without a separate coupon system.
Reward shelf
Redeem directly from the member balance
Redeem an illustrative reward and see its point cost leave the balance immediately.
Current balance
720 points
Choose one reward to update this balance.
180 points
Drink upgrade
Available on the next direct order
650 points
Chef’s tasting menu
Available for an eligible member
Every channel: Drop the same program into your app, website, and staff flows—one truth for members.
One shared balance
The same member balance appears everywhere
Website, app, and staff view read the same loyalty ledger.
Member loyalty ledger
400 points
Website
Shown before checkout
Current 400 points
Guest app
Shown in the member profile
Current 400 points
Staff view
Shown at the counter
Current 400 points
A redemption changes the ledger once, then every connected view reflects it.
Common questions
How do customers earn loyalty points?
Guests earn points on qualifying orders based on rules you configure—typically a rate per currency unit spent, with optional bonuses for channels or campaigns. Earning runs in the background so staff do not need to remember manual codes at the till.
Can I customize point values and reward tiers?
Yes. You define earning rates, tier thresholds, and what can be redeemed. Many venues start simple and refine tiers as they see which rewards drive repeat visits.
How do redemptions work for guests?
Guests redeem from your catalog when they have enough points. Menuella keeps balances and eligibility in sync across the surfaces you use—so the same member sees a consistent total whether they order online or in-store, depending on your setup.
Does loyalty work with Menuella ordering and my branded channels?
Loyalty is designed to sit alongside Menuella ordering and your guest-facing experiences. The goal is one member profile and one points balance where your product setup supports it—reducing duplicate accounts and confusion.
Can I see performance and member activity in the dashboard?
You can monitor members, redemptions, and trends in Menuella so you can adjust rewards and campaigns. Exact metrics depend on your plan and integrations, but the system is built to make program health visible without manual tallying.
From the blog
Guest experience & loyalty
Nuh KayranTurn First-Time Diners Into Regulars
A digital loyalty program turns first-time diners into regulars — points accrue automatically on orders and check-ins, no plastic punch card.
Nuh KayranRestaurant Guest Retention: the Complete Guide
The most expensive order is the first — every one after it is almost pure profit. This guide shows how restaurants turn first-time guests into regulars: owning guest data, your own loyalty programme, predictive retention, automated win-backs and gift cards — all on a channel you control.
Nuh KayranDigital Sovereignty: Away From Marketplace Stamp Cards
A stamp card inside someone else’s app isn’t loyalty — it belongs to the app. Digital sovereignty means owning the guest data, the offer logic and the redemption yourself: the foundation of every real repeat visit, without renting your guests out to a platform.