Direct ordering & revenue

Online ordering (zero-friction commerce)

Take and run orders on your own rails—100% commission-free commerce with an AI-optimized checkout flow designed to maximize guest data capture and conversion.

👆
Today
142,00 €
Live
#A7K2M9 29,00 €
ASAP
#B3X8Q1 21,00 €
12:45
#C9P4N0 18,00 €
ASAP
0% Commission
With Menuella you saved 42,60 € (vs 30% commission)

From intent to confirmed order—without marketplace friction

Interactive preview: guest cart, live order board, and menu control—no placeholder screenshots.

Today
142,00 €
Live
#A7K2M9 29,00 €
ASAP
#B3X8Q1 21,00 €
12:45
#C9P4N0 18,00 €
ASAP
0% Commission
With Menuella you saved 42,60 € (vs 30% commission)

Variants and extras

Storefront-style flow: one choice per variant group (e.g. size), ingredient toggles while guests build the dish, then quantity add-ons — same modifier types as Menuella.

Size

Choose one option

The Size row mirrors Menuella variant groups: one choice per group, with optional price deltas next to each line. Instruction modifiers and paid add-ons are configured separately.

Build your product

The Build your product area lists ingredients guests can leave out — for example Olives or Onions. In Menuella you set these up as instruction modifiers, separate from variant choices and paid add-ons.

Add-ons

3 / 6

Extra cheese

+€1.20

1

Crispy bacon

+€4.20 (each €2.10)

2

Fresh mushrooms

+€0.90

0

Broccoli

+€1.00

0

Paid add-ons use the same quantity controls as Menuella’s add-on modifiers: guests tap +/− to stack portions (for example two extra cheese) until your group limit. The counter at the top shows how many add-on units are in the basket for this dish.

Illustrative dish — prices are examples only.

Margherita

+ Extra cheese

12.90 €
Caesar Salad
8.50 €
Iced Tea ×2
5.80 €
Delivery zone · 2.50 €
Total 29.70 €

AI-optimized checkout & data capture

Run delivery, pickup, and scheduled orders on a checkout tuned for speed and clarity. Variants, modifiers, zones, and notes stay under your brand while the flow captures the guest data you need for retention.

Orders
Live
#A7K2M9 New

Margherita, Caesar, Iced Tea

Just now

29.70 €
#B3X8Q1 In prep

Schnitzel, Cappuccino

5 min ago

21.00 €
#C9P4N0 Ready

Pizza, Cola ×2

12 min ago

18.00 €

Real-time operations, one dashboard

Live order status for guests, one operations view for your team, and kitchen handoff that scales with volume—from auto-printing to dispatch-ready queues.

Menu
Live
Margherita Pizza DE/EN

12.90 €

Caesar Salad DE/EN

8.50 €

Tiramisu DE/EN

6.50 €

Iced Tea DE/EN

3.90 €

Menu intelligence that stays in sync

Update dishes, pricing, availability, allergens, and languages in one place. Changes propagate instantly across web, QR, and ordering so digital always matches service.

Discovery

How guests find you on Google

A familiar Business Profile experience: search, your listing, and direct order actions — connected to your Menuella flow.

Illustrative UI — not affiliated with Google.

the royal oak gastropub london

The Royal Oak Gastropub

Restaurant

4.6 (1,349) ·
  • Dine-in
  • Takeout
  • No-contact delivery

42 High Street, SW1A 1AA London

2.1 km · 9 min drive

Menuella · Order with Google

How guests find you on Apple Maps

A familiar place card: directions, call, website, and order — linked to your Menuella flow.

Illustrative UI — not affiliated with Apple.

What you configure

Order settings

Control how customers place orders, when they can schedule, preparation times, delivery zones, fees, and kitchen capacity — the same levers you get in Menuella.

Examples below are illustrative.

Radius, drawn zones, minimum order, and delivery fee — all configurable.

  • 3 km Draw on map Delivery zone active
  • Minimum order · €15.00
  • Delivery fee · €2.50

Why zero-friction commerce matters now

In 2026, winning restaurants treat checkout as a data and conversion surface—not a tax. Menuella keeps you on first-party rails with automation you can trust.

Use the controls in each block to see how direct ordering, Google, and loyalty work together.

100% commission-free rails

Keep margin and guest relationships on your domain. No 20–30% marketplace take rates—every euro or dollar you earn stays on your P&L.

Sample order total

€42.00

You keep €42.00

Same order total — what you keep changes with the channel.

Discovery that lands in your checkout

Meet guests where they search. Discovery through Google and Maps feeds a direct basket on your brand, not a third-party wrapper.

“best pizza near me”

Your restaurant · Open now

Pickup or delivery — straight into your kitchen queue.

Guests can start from Search or Maps and still land in your flow.

Loyalty and promos on one stack

Pair first-party ordering with points, tiers, and targeted incentives so repeat visits compound—using the same guest profile you own end to end.

Guest points 120

Next: free dessert at 200 pts

Points and offers stay on guests you already serve.

Loyalty · goes further with check-in

Online orders earn loyalty points automatically on your channel. The default earning rule is 1 € = 10 points—you set the exact rate in Menuella. Add in-store check-in and the same members collect an extra visit bonus at your counter, so regulars reach rewards faster.

Default earning on orders

1 € = 10 points

Configurable—you choose euros-to-points in your program.

Stacks with store check-in

Order spend builds the balance; a quick QR scan at your tablet can add a daily visit bonus on top.

0

Direct orders this month

0.00 €

Avg. basket (demo venue)

0.00 €

Fees avoided vs. 30% take rate (illustrative)

What you keep when guests order on your channel—not a marketplace slice.

Commerce on your rails—not a marketplace tax

Take and run orders on your own rails—100% commission-free commerce with an AI-optimized checkout designed to maximize guest data capture and conversion.

From the blog

Nuh Kayran

Zero-Friction Commerce: Why Checkout Speed is the Ultimate SEO Signal

Core Web Vitals and crawl budgets get the headlines—but guest-side friction at checkout is also a discovery signal: slow, brittle carts leak engagement signals search engines read as low quality. Why zero-friction checkout lifts both conversion and sustainable SEO for restaurant sites.

Nuh Kayran

Conversion-First UI: Designing the Perfect Mobile Checkout

Most restaurant orders finish—or fail—on a phone. How thumb reach, progressive disclosure, wallet-first pay, and error recovery shape mobile checkout conversion, and how that UI layer sits on first-party ordering architecture.