Direct ordering & revenue

Restaurant online ordering system

Take pickup and delivery orders on your own website—100% commission-free, with an AI-optimized checkout designed to maximize conversion and guest data capture.

The Royal Oak Gastropub
T

The Royal Oak Gastropub

Live

Checkout

1

Margherita

12.90 €

1

Caesar Salad

8.50 €

Total 29.70 €
Menuella

Orders

#A7K2M9

29.70 €

Margherita, Caesar, Iced Tea

Delivery Just now

New

Variants and extras

Storefront-style flow: one choice per variant group (e.g. size), ingredient toggles while guests build the dish, then quantity add-ons — same modifier types as Menuella.

Size

Choose one option

The Size row mirrors Menuella variant groups: one choice per group, with optional price deltas next to each line. Instruction modifiers and paid add-ons are configured separately.

Build your product

The Build your product area lists ingredients guests can leave out — for example Olives or Onions. In Menuella you set these up as instruction modifiers, separate from variant choices and paid add-ons.

Add-ons

3 / 6

Extra cheese

Extra cheese

+€1.20

1
Crispy bacon

Crispy bacon

+€4.20 (each €2.10)

2
Fresh mushrooms

Fresh mushrooms

+€0.90

0
Broccoli

Broccoli

+€1.00

0

Paid add-ons use the same quantity controls as Menuella’s add-on modifiers: guests tap +/− to stack portions (for example two extra cheese) until your group limit. The counter at the top shows how many add-on units are in the basket for this dish.

Illustrative dish — prices are examples only.

Margherita

+ Extra cheese

12.90 €
Caesar Salad
8.50 €
Iced Tea ×2
5.80 €
Delivery zone · 2.50 €
Total 29.70 €

AI-optimized checkout & data capture

Run delivery, pickup, and scheduled orders on a checkout tuned for speed and clarity. Variants, modifiers, zones, and notes stay under your brand while the flow captures the guest data you need for retention.

Orders
Live

Real-time operations, one dashboard

Live order status for guests, one operations view for your team, and kitchen handoff that scales with volume—from auto-printing to dispatch-ready queues.

Menu
Live

Menu intelligence that stays in sync

Update dishes, pricing, availability, allergens, and languages in one place. Changes propagate instantly across web, QR, and ordering so digital always matches service.

Discovery

How guests find you on Google

A familiar Business Profile experience: search, your listing, and direct order actions — connected to your Menuella flow.

Illustrative UI — not affiliated with Google.

the royal oak gastropub london

The Royal Oak Gastropub

Restaurant

4.6 (1,349) ·
  • Dine-in
  • Takeout
  • No-contact delivery

42 High Street, SW1A 1AA London

2.1 km · 9 min drive

Menuella · Order with Google

How guests find you on Apple Maps

A familiar place card: directions, call, website, and order — linked to your Menuella flow.

Illustrative UI — not affiliated with Apple.

The Royal Oak Gastropub

Hours

Open

312 ratings

98%

Accepts

Distance

2.1 km

What you configure

Order settings

Control how customers place orders, when they can schedule, preparation times, delivery zones, fees, and kitchen capacity — the same levers you get in Menuella.

Examples below are illustrative.

Radius, drawn zones, minimum order, and delivery fee — all configurable.

  • 3 km Draw on map Delivery zone active
  • Minimum order · €15.00
  • Delivery fee · €2.50

Why commission-free direct selling matters now

In 2026, winning restaurants treat checkout as a data and conversion surface—not a tax. Menuella keeps you on your own first-party channel with automation you can trust.

Use the controls in each block to see how direct ordering, Google, and loyalty work together.

100% commission-free direct channel

Keep margin and guest relationships on your domain. No 20–30% marketplace take rates—every euro or dollar you earn stays on your P&L.

Sample order total

€42.00

You keep €42.00

Same order total — what you keep changes with the channel.

Discovery that lands in your checkout

Meet guests where they search. Discovery through Google and Maps feeds a direct basket on your brand, not a third-party wrapper.

“best pizza near me”

Your restaurant · Open now

Pickup or delivery — straight into your kitchen queue.

Guests can start from Search or Maps and still land in your flow.

Loyalty and promos on one stack

Pair first-party ordering with points, tiers, and targeted incentives so repeat visits compound—using the same guest profile you own end to end.

Guest points 120

Next: free dessert at 200 pts

Points and offers stay on guests you already serve.

0

Direct orders this month

0.00 €

Avg. basket (demo venue)

0.00 €

Fees avoided vs. 30% take rate (illustrative)

What you keep when guests order on your channel—not a marketplace slice.

Sell on your own channel—not a marketplace tax

Take and run orders on your own channel—100% commission-free, with an AI-optimized checkout designed to maximize guest data capture and conversion.

Online ordering — frequently asked questions

How much commission does Menuella charge per online order?

None. Menuella charges 0% commission on orders — you pay a transparent subscription instead of per-order marketplace fees, so the full margin of every pickup and delivery order stays with your restaurant.

Do guests order on my own website or on a marketplace?

On your own restaurant website (and your Menuella ordering page), under your own brand and domain. Unlike a marketplace, no competitors are listed next to your menu, and the guest data from every order belongs to you.

Does the online ordering system support both pickup and delivery?

Yes. You can offer pickup, delivery or both, each with its own opening hours, delivery zones and minimum order values — plus scheduled orders so guests can order ahead for a later time.

How do online orders reach my kitchen?

New orders appear in real time on your Menuella dashboard and POS terminal, with automatic receipt printing the moment you accept — no extra tablets and no manual re-typing.

Can guests pay online?

Yes. Guests pay securely online by card and popular local payment methods, or in cash on pickup or delivery if you allow it. Payouts go directly to your account.

How long does it take to set up online ordering?

Most restaurants go live within a few days. Menu setup, design and your listing on Google and Apple Maps are part of onboarding — no technical knowledge is required.

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