Loyalty
Build repeat visits with Menuella points, guest balances, and product redemption rewards.
Menuella Loyalty helps turn one-time orders into repeat visits. Guests earn points through the ordering experience and can redeem them for eligible menu items.
Loyalty is part of Menuella’s ordering and guest relationship system. It does not have a separate Loyalty dashboard page today.
Where loyalty appears in the dashboard
- Guests — View a guest’s current points balance and lifetime points in the guest list.
- Menu → Products — Set the points cost for products that guests can redeem.
- Reports — Use guest and cohort insights to understand repeat ordering and guest value.
How points work
The platform awards points according to Menuella’s loyalty rules. The guest sees their balance in the guest experience and can use points at checkout when an eligible product has a redemption value.
Restaurant teams control the reward economics at the product level. A lower points cost creates a faster reward; a higher points cost protects margin on premium products.
Set a product reward
- Open Menu → Products.
- Select the product you want guests to redeem.
- Set its Points cost.
- Save the product.
Only products with a points cost can be offered as points rewards. Choose values that guests can reach in a reasonable number of visits while protecting the restaurant’s margin.