Analytics — Delivery Heatmap
Delivery heatmap and order analytics by location. See where your orders come from and use insights to optimize delivery zones and performance.
Delivery heatmap and order analytics by location. See where your orders come from and use insights to optimize delivery zones and performance.
Where to find it: Sidebar → Analytics
Delivery Heatmap
The heatmap shows delivery order locations on a map. Denser areas (red) show more orders; lighter areas (blue) show fewer orders.
- Zoom in — Click or pinch to zoom
- Click a point — See order details for that location
- Blue = low orders · Red = high orders
Summary (Top of Page)
| Metric | What it shows |
|---|---|
| Total Orders | Number of delivery orders in the period |
| Total Revenue | Revenue from delivery orders |
| Avg Order Value | Average order value per delivery |
Filters
- Period — Last 30 days (or select a date range)
- All stores — View all locations or filter by store
Playback
Replay order activity over time — see how orders spread across your delivery area over the selected period. Turn Playback on to animate the heatmap.
Layers
Switch between different data views:
| Layer | What it shows |
|---|---|
| Orders | Order locations |
| Revenue | Revenue by area |
| Profit | Profit by area |
| Delivery Time | Delivery times by location |
| Customer Value | Customer value by area |
| Repeat Customers | Repeat customers by location |
| Marketing | Coming soon |
Orders by Distance
See how many orders fall into each distance band (0–2 km, 2–4 km, 4–6 km, 6–8 km, 8+ km). Use this to decide your optimal delivery radius and delivery zones.
Insights
Key takeaways from your delivery data:
- Orders and revenue — Which areas produced the most orders and revenue
- Avg delivery time — How long deliveries take on average
- Delivery time reliability — Percentage of orders within target time (e.g. 35 min)
- Loyal customer area — Areas with repeat customers
- Best delivery area — Areas with highest average order value
The heatmap uses delivery orders with location data — more orders with addresses improve the map. Orders by Distance helps you decide if you should expand or shrink your delivery zones. Insights update automatically based on your data.
Check Orders by Distance regularly — adjust delivery zones if too many orders fall outside your current radius. Use Insights to spot your best delivery areas and focus marketing there. Switch between Layers (Orders, Revenue, Delivery Time) to see different patterns.