Own your orders. Keep your margin.
Lieferando, Uber Eats, Wolt, Glovo and Deliveroo lease you reach — and tax every order for it. Menuella is the direct-ordering platform where the guest, the data and the margin stay yours. One page, every comparison.
01 — The commission trap
Revenue looks healthy while the margin quietly disappears
The advertised commission is only the first line on the bill. Stack mandatory promotions, paid placement, refund liability and the loss of guest data on top, and the effective cost of a marketplace order often runs above 40%.
The trap is running the business on gross revenue instead of what you actually keep. Menuella flips that: a flat monthly fee, your own storefront and domain, and every repeat order building your brand instead of theirs.
Through a marketplace
≈ €20
Direct with Menuella
≈ €29
Same kitchen, same packaging — the difference is who owns the channel.
Typical commission per order
Typical published commission ranges. Actual rates vary by market, cuisine and plan — Menuella charges 0% on your direct orders.
02 — Side by side
Menuella vs. the marketplaces
The five big platforms differ mostly in commission. On everything that decides your margin, they behave the same way.
03 — Platform by platform
The catch behind each app
Different logos, the same trade-off — you rent the audience and pay on every order.
Lieferando
Typical commission
Heavy commission on every bag — often in the 15–30% range — so more volume does not always mean more profit
Uber Eats
Typical commission
The 'Success Tax': 20–35% commissions mean the harder you work, the more the platform takes.
Wolt
Typical commission
Wolt's commission runs as high as ~30% per order in many markets — a cut taken before you cover food, staff, and rent
Glovo
Typical commission
Commission and fees can significantly reduce profit margins
Deliveroo
Typical commission
Commission and fees can significantly reduce profit margins
04 — The smart way to switch
You do not have to quit the giants
Use marketplaces as a lead source and let Menuella keep the profit on every repeat.
Acquire
Let the marketplace bring the first-time guest — that is what it is good at.
Convert
A Menuella QR on the table, in the bag and on the receipt — one tap to your own ordering page.
Own
The next order goes direct. Loyalty points and automated nudges make that the easy choice.
Marketplaces for reach. Menuella for revenue.
FAQ
Frequently asked questions
Does Menuella replace Lieferando, Uber Eats or Wolt?
For owned relationships and direct orders, yes — that is where you keep the data and the margin. Many venues still keep a marketplace for pure discovery, while Menuella becomes the profit engine for repeats and pickup.
How do I move guests off the apps?
Meet them where they already are: a QR code in the bag, on tables and on stickers, plus a short link in bio and on Google. Sweeten the first direct order with loyalty — then automate the comeback.
What does Menuella actually cost?
A flat monthly fee with 0% commission on your direct orders. A busy weekend grows your revenue without growing your software bill — the opposite of commission that never sleeps.
Can I switch without disrupting service?
Yes. Menuella runs alongside your current setup — menus, QR ordering, website and loyalty go live in days, and you move volume across at your own pace.
Do I keep my customer data?
Every email, phone number and order history from a direct order is yours — the foundation of marketing that actually compounds instead of feeding someone else’s app.
Ready to keep what you earn?
See Menuella on your own menu — direct orders, zero commission, your guest relationships.