Menuella for bakeries
From the early-morning pre-order to the celebration cake with lead time — everything a bakery needs, in one system. Built for the pre-dawn rush.
Built for your bakery
A bakery runs two businesses that share a counter. One is the morning trade — bread, rolls and pastries that sell out by mid-morning and have to be baked before anyone's awake to order them. The other is celebration cakes: booked days ahead, made to order, and worth far more per ticket. They need different planning — one is volume and speed, the other is lead time and a written spec — but most tills treat them the same. Menuella keeps both in one system: quick pickups for the morning, and cakes that carry the notice period and the details the baker needs.
The order that hurts is the custom cake nobody picks up — hours of decorating work and ingredients that can't be resold. When a guest pre-orders and pays ahead on your own site, that risk mostly disappears: the slot is booked, the money is in, and the day is planned around orders you can count on. You decide how many days' notice each cake needs, so nothing lands in the kitchen without time to make it. And because the payment is taken up front, a change of mind on the morning of the party costs you far less.
The Saturday morning queue is the bakery's best and worst moment: everyone wants fresh rolls in the same half-hour, and the ones still deciding hold up the ones who knew what they wanted before they left home. Click & collect lets the regulars order and pay the night before or on the way in, then walk past the line to a bagged order with their name on it. Each branch keeps its own opening and pickup hours, so a guest orders from the shop they'll actually walk into. The counter stays free for the walk-in trade, and the pre-orders are already boxed when the doors open.
A bakery lives on the guests who come back — the standing weekend order, the birthday cake every year, the coffee-and-a-pastry on the way to work. Loyalty and gift cards run on your own site and app, so the guest list, the balances and the repeat trade stay yours, not a marketplace's. Gift cards for the pastry counter bring in new faces and keep the money in the house until it's spent. And all of it — website, pre-orders, pickup, loyalty, gift cards — sits in one system instead of five that don't talk to each other.
How guests find you — and why they pre-order from you before you even open.
Turn the morning regular into a lasting one.
Every channel into one calm counter — commission-free, with pre-orders leading the revenue.
No. Ordering and pickup are one part — alongside your own website, online menu, loyalty, gift cards and marketing, all in one system for your bakery.
Yes. You set how many days' notice a cake needs, and guests pre-order it for the right pickup day.
Orders placed on your own Menuella site and app carry 0% commission — you pay a transparent subscription, not a cut of every order.
Yes. Each branch has its own opening and pickup hours, and guests choose the right branch when they pre-order.
No. Most bakeries start with the website and pre-orders, then add pickup, loyalty and marketing as they go.
