Direct-Channel Principle
The Direct-Channel Principle means making a restaurant’s own ordering page the preferred route for known guests, where the order, margin and communication remain with the restaurant.
1 min readChannels & guestsMenuella concept
Why it matters
An owned ordering channel is more than another way to order. It is where a restaurant controls its prices, offer, ordering flow and how it speaks to its guests.
The principle does not require switching marketplaces off. It separates their discovery role from the direct channel’s role in repeat ordering. That makes every marketplace decision a deliberate commercial choice.
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