Order Conversion Rate
The order conversion rate is the share of visits to an ordering page that end in a completed order — the clearest measure of how well your checkout converts.
1 min readOrdering & conversion
Why it matters
It does not show how many people find the restaurant. It shows how well the ordering page turns interest into an order. A menu can receive plenty of views and still produce few orders when the route to payment is unclear or slow.
For useful reporting, set one definition: completed orders divided by visits to the ordering page in the same period. That makes changes to the offer or checkout comparable without mixing different measures.
Formula
Order conversion rate = Completed orders ÷ Visits to the ordering page
In-depth article
Order Conversion Rate →
Related feature
Menuella →