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Restaurant Lexicon

Average Order Value (AOV)

Average Order Value is the average value of an order, calculated as revenue divided by the number of orders.

1 min readOrdering & conversion

Why it matters

Average Order Value (AOV) shows how much a guest spends per order. Raising it — for example with relevant add-ons at checkout — increases revenue without winning a single new guest.

AOV is also a lever against the Marketplace Tax: the higher the order value, the more the gap between platform and direct costs matters.

Formula

Average Order Value = Revenue ÷ Number of orders

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