Order Conversion Rate

Formula

Order conversion rate = Completed orders ÷ Visits to the ordering page

It does not show how many people find the restaurant. It shows how well the ordering page turns interest into an order. A menu can receive plenty of views and still produce few orders when the route to payment is unclear or slow.

For useful reporting, set one definition: completed orders divided by visits to the ordering page in the same period. That makes changes to the offer or checkout comparable without mixing different measures.