Controlled Capacity
Controlled Capacity means accepting and managing orders according to the real capacity of the kitchen and delivery operation, so promises can still be kept at peak times.
Menuella conceptA term Menuella introduced, not established industry vocabulary.
Related terms
- Direct-Channel PrincipleThe Direct-Channel Principle means making a restaurant’s own ordering page the preferred route for known guests, where the order, margin and communication remain with the restaurant.
- Order Conversion RateThe order conversion rate is the share of visits to an ordering page that end in a completed order — the clearest measure of how well your checkout converts.


