Category
Marketing
Restaurant terms in Marketing, each defined in plain language.
2 terms
- Direct Guest RelationshipConceptA direct guest relationship exists when a restaurant enables orders and repeat orders through its own channel, rather than giving the connection to a marketplace.
- Direct-Channel PrincipleConceptThe Direct-Channel Principle means making a restaurant’s own ordering page the preferred route for known guests, where the order, margin and communication remain with the restaurant.