How Burgero increased direct online orders by 35% and saved €800+ a month by switching to Menuella
Ali and his team built Burgero into a go-to burger spot in Albstadt. Heading into their next chapter, the old WordPress site and separate ordering flow felt like they were falling behind — slow to update, clunky on phones, and barely moving the needle on owned-channel sales.
35%
Increase in online orders
28%
Higher repeat orders
€800+
Saved monthly on platform-style fees
How their online experience changed
Before Menuella
Split stack
WordPress site vs. ordering flow
Slow
Theme, plugins & menu changes
Low
Share of direct orders
WordPress and workarounds
The site ran on WordPress with theme limits and extra plugins for forms and embeds. Menus often lived in PDFs or duplicated content, so what guests saw online didn’t always match what the kitchen was serving — and mobile felt heavier than it should.
Ordering wasn’t part of the same experience
Takeaway sat in a separate flow from the main pages. Guest details and tickets didn’t always line up for the team, so busy services meant double-checking orders instead of staying in the kitchen.
Repeat business left on the table
Beyond one-off coupons, there was no simple way to bring guests back on owned channels or keep preferences in one place for light marketing.
With Menuella
35%
More direct online orders
28%
Higher repeat orders
€800+
Monthly savings vs. old stack
Modern website + integrated ordering
Burgero launched a fast, mobile-first site with integrated pickup ordering. Product data — allergens and modifiers — is standardized so the kitchen sees fewer bad tickets.
QR that actually gets used
Table and counter QR codes send guests straight into the menu and checkout. More orders land direct instead of through high-commission marketplaces.
Room to grow loyalty
Capturing guest context in one system makes it realistic to run simple retention and loyalty plays over time.
“Menuella has transformed our restaurant operations. The unified system makes everything so much easier to manage.”