Direct ordering & revenue
Stop spraying discounts at random. Use Menuella’s Autonomous Promotion Logic (APL) to trigger conversion-focused incentives exactly when guests are ready to buy.
Menuella
AI-driven revenue optimization
Stop spraying discounts at random. Use Menuella’s Autonomous Promotion Logic (APL) to trigger conversion-focused incentives exactly when guests are ready to buy.
Rules like BOGO, buy-3-pay-2, and dynamic cart thresholds—deployed automatically from real behavior.
Cart threshold
€12.50 of €15 · basket progress
Free garlic bread unlocks at threshold
Nudge text updates from cart contents—illustrative preview, not live venue data.
Let the model lift AOV with personalized nudges—e.g. “Only €4.50 to unlock your free side”—computed from what’s already in the cart.
Models compare which offer types move margin and repeat visits—instead of a static coupon guess.
When demand signals stress the line, your stack can tighten windows or lead times alongside promos—service quality stays protected.
Upsells and promos share the same relevance discipline—helpful prompts inside one checkout, not spammy blasts.
See how BOGO-style rules surface in flow—wired to checkout, not a one-off coupon field.
Live promotion
Margherita pizza
Second qualifying item free · category rules you set
Applies at checkout
Use machine learning to spotlight SKUs for buy-one-get-one moves that clear strategic inventory and win first-time guests—without torching margin on your hero dishes.
Algorithmic mix
3-for-2 mix
Increase basket density by letting the engine propose the optimal trio of items so add-ons feel like a natural step up, not a hurdle.
Checkout nudge
Almost there · Royal Oak
Add €3.20 to unlock free delivery tonight. Tap to see suggested items.
APL evaluates basket state, menu economics, and rules you configure—so BOGO, 3-for-2, and threshold nudges can fire in checkout without staff pasting codes.
You keep strategic bundles, floors, and exclusions in operator control while models handle which eligible offer surfaces for each cart—so margin stays governable.
Threshold copy like “€4.50 to unlock a free side” adapts to what is already in the cart—illustrative examples; your live venue sets the actual rules.
BOGO and trio logic can favor SKUs you want to move while the same checkout stays fast—no extra steps for guests when rules apply automatically.
Promotions run on your Menuella ordering rails with the same guest profile as prep, upsells, and loyalty—fewer disconnected tools and clearer attribution.
From the blog
Nuh Kayran Tiered unlocks and spend thresholds nudge basket size only when the kitchen can honor them. How live cart logic and APL recompute milestones on every tap— without broken carts, 86 surprises, or dispatch promises you cannot keep.
Nuh Kayran Flat promos subsidize the rush and train guests to wait for coupons. Autonomous promotion logic (APL) replaces spray-and-pray with rules that respect margin, kitchen capacity, and cohort—deployed on the first-party ordering rails you actually control.
Nuh Kayran Flat discounts cannot tell Friday 7 p.m. from Tuesday lunch. How autonomous promotion logic (APL) shapes demand with time-bounded rules, caps, and kitchen-aware pricing—so surge windows protect margin without training guests to expect random sticker shock on first-party ordering.
