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Menuella vs Glovo: Direct Orders, Not Just Marketplace Volume

Compare Menuella with Glovo. Discover why restaurants choose Menuella for zero commissions, direct orders, and full ownership of customer relationships.

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Why restaurants switch from Glovo

The hidden cost of leasing someone else's audience

Commission and fees can significantly reduce profit margins

Limited access to customer data — contact details and order history typically stay with the platform

Limited control over branding — customers experience Glovo’s app, not your restaurant’s

Customers may stay loyal to the marketplace instead of your brand

Harder to run targeted marketing to people who only know you through Glovo

Menuella vs Glovo

At a glance: marketplace vs. premium direct

Menuella

Recommended

  • Flat monthly rate
  • 0% restaurant commission on direct orders
  • Full customer data for direct orders
  • Integrated platform (menus, loyalty, marketing, website)
  • Full brand customization
  • Direct customer relationships

Pricing

Flat monthly rate — core features included

Glovo

Current option

  • Commission-based pricing per order
  • Additional fees and promotional spend for visibility
  • Limited access to customer data (depends on setup)
  • Marketplace-first ordering experience
  • Limited customization compared to your own site
  • Platform sits between you and the customer

Pricing

Commission-based pricing plus fees and visibility-related costs

Get a straight Menuella vs Glovo comparison—direct orders, your guest data, no marketplace commission.

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