Confronta le piattaforme

Menuella vs Lieferando: Own your orders, keep the margin

Marketplace for reach. Menuella for profit. Lieferando is a leasing model: you borrow their audience and pay a steep tax on every order. Menuella is ownership — one flat fee, your customer data, your brand, and the margin stays with you.

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Rispettiamo ciò che Lieferando fa bene

Lieferando ha costruito un’ottima rete di consegna e una grande base clienti. Ha reso l’ordinazione online accessibile a milioni di persone in Europa. Tuttavia, come ristoratore, meriti di possedere la relazione con i clienti e trattenere più ricavi.

Perché i ristoranti passano da Lieferando

Problemi comuni delle piattaforme a commissione

Heavy commission on every bag — often in the 15–30% range — so more volume does not always mean more profit

You rarely get the gold: emails and phone numbers stay with the platform, not your marketing list

Guests live inside Lieferando's app — you are a thumbnail next to competitors, not your own storefront

Visibility is a product — promos and placement cost extra on top of commission

Loyalty defaults to the marketplace — repeat orders reinforce their brand before yours

Calcola il risparmio potenziale

Con le piattaforme a commissione, le fee aumentano con il volume ordini. Con il canone fisso di Menuella, i costi restano prevedibili indipendentemente dagli ordini.

Con Lieferando

A commissione

Le fee aumentano con il volume

Con Menuella

Canone mensile fisso

Costi prevedibili, tutte le funzionalità incluse

Vantaggio principale: Quando cresci e aumentano gli ordini, i costi Menuella restano uguali mentre le commissioni continuano a salire.

Menuella vs Lieferando

Confronto dettagliato funzionalità per funzionalità

Menuella

Consigliato

  • Cost: flat monthly fee — predictable as you scale
  • Customer data: owned by you (email, phone, history on direct orders)
  • Marketing: automation and campaigns included — not pay-to-play visibility
  • Focus: your restaurant brand and your ordering experience
  • Margin: 0% platform commission on direct orders
  • Stack: menus, QR ordering, website, loyalty, analytics in one place

Prezzi

Flat monthly — fees do not rise just because you had a busy weekend.

Lieferando

Opzione attuale

  • Cost: Commission-based — your success is taxed.
  • Customer data: owned by the platform
  • Marketing: you pay for placement, promos, and "visibility"
  • Focus: Lieferando's app and brand first
  • Margin: commission on each marketplace order
  • Stack: marketplace ordering — not a full owned channel

Prezzi

Commission per order — the busier you are, the more you pay.

The hybrid strategy

You do not have to "quit" the giants. Use them as a lead source — Menuella keeps the profit on the repeat.

Con Menuella puoi:

Acquire: let Lieferando bring the first-time customer.

Convert: Menuella QR on the table, in the bag, on the receipt — one tap to your direct ordering page.

Own: the next order goes direct; loyalty points and automated nudges make that the easy choice.

Marketplaces for reach. Menuella for revenue.

Domande frequenti

D1: Does Menuella replace Lieferando?

For owned relationships and direct orders, yes — that is where you keep data and margin. Many venues still keep Lieferando for pure discovery or delivery-heavy demand, while Menuella becomes the profit engine for repeats and pickup.

D2: How do I get people off the app?

Meet them where they already are: QR in the bag, on tables, on stickers, plus a short link in bio and Google. Sweeten the first direct order with loyalty or a small thank-you — then automate the comeback.

D3: Can I switch without shocking regulars?

Yes — phase it. Add Menuella alongside the marketplace, promote direct for pickup first, then widen. Guests migrate naturally when the direct path is obvious and rewarding.

Ottieni un confronto diretto Menuella vs Lieferando—ordini diretti, i tuoi dati ospiti, nessuna commissione marketplace.

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