Comparer les plateformes

Menuella vs Lieferando: Own your orders, keep the margin

Marketplace for reach. Menuella for profit. Lieferando is a leasing model: you borrow their audience and pay a steep tax on every order. Menuella is ownership — one flat fee, your customer data, your brand, and the margin stays with you.

Obtenir une démo gratuite Voir les tarifs

Nous respectons ce que Lieferando fait bien

Lieferando a construit un excellent réseau de livraison et une large base de clients. Ils ont rendu la commande en ligne accessible à des millions de personnes en Europe. Cependant, en tant que restaurateur, vous méritez de posséder la relation client et de conserver plus de revenus.

Pourquoi les restaurants quittent Lieferando

Problèmes fréquents des plateformes à commission

Heavy commission on every bag — often in the 15–30% range — so more volume does not always mean more profit

You rarely get the gold: emails and phone numbers stay with the platform, not your marketing list

Guests live inside Lieferando's app — you are a thumbnail next to competitors, not your own storefront

Visibility is a product — promos and placement cost extra on top of commission

Loyalty defaults to the marketplace — repeat orders reinforce their brand before yours

Comprendre vos économies potentielles

Sur les plateformes à commission, les frais augmentent avec le volume. Avec le tarif fixe de Menuella, vos coûts restent prévisibles.

Avec Lieferando

À commission

Frais qui augmentent avec le volume

Avec Menuella

Tarif mensuel fixe

Coûts prévisibles, toutes les fonctionnalités incluses

Avantage clé : Quand votre volume augmente, vos coûts Menuella restent identiques, tandis que les commissions continuent de monter.

Menuella vs Lieferando

Comparaison détaillée fonctionnalité par fonctionnalité

Menuella

Recommandé

  • Cost: flat monthly fee — predictable as you scale
  • Customer data: owned by you (email, phone, history on direct orders)
  • Marketing: automation and campaigns included — not pay-to-play visibility
  • Focus: your restaurant brand and your ordering experience
  • Margin: 0% platform commission on direct orders
  • Stack: menus, QR ordering, website, loyalty, analytics in one place

Tarifs

Flat monthly — fees do not rise just because you had a busy weekend.

Lieferando

Option actuelle

  • Cost: Commission-based — your success is taxed.
  • Customer data: owned by the platform
  • Marketing: you pay for placement, promos, and "visibility"
  • Focus: Lieferando's app and brand first
  • Margin: commission on each marketplace order
  • Stack: marketplace ordering — not a full owned channel

Tarifs

Commission per order — the busier you are, the more you pay.

The hybrid strategy

You do not have to "quit" the giants. Use them as a lead source — Menuella keeps the profit on the repeat.

Avec Menuella, vous pouvez :

Acquire: let Lieferando bring the first-time customer.

Convert: Menuella QR on the table, in the bag, on the receipt — one tap to your direct ordering page.

Own: the next order goes direct; loyalty points and automated nudges make that the easy choice.

Marketplaces for reach. Menuella for revenue.

Questions fréquentes

Q1 : Does Menuella replace Lieferando?

For owned relationships and direct orders, yes — that is where you keep data and margin. Many venues still keep Lieferando for pure discovery or delivery-heavy demand, while Menuella becomes the profit engine for repeats and pickup.

Q2 : How do I get people off the app?

Meet them where they already are: QR in the bag, on tables, on stickers, plus a short link in bio and Google. Sweeten the first direct order with loyalty or a small thank-you — then automate the comeback.

Q3 : Can I switch without shocking regulars?

Yes — phase it. Add Menuella alongside the marketplace, promote direct for pickup first, then widen. Guests migrate naturally when the direct path is obvious and rewarding.

Obtenez une comparaison claire Menuella vs Lieferando—commandes directes, vos données clients, sans commission marketplace.

Obtenir une démo gratuite