Service model
Low fixed costs for you. The service fee is added to the guest’s cart at checkout. Your restaurant keeps 100% of food sales.
€124/month
+ 5% service fee per order
Transparent Pricing
Month by month. No hidden fees. No long-term contracts. Cancel anytime.
Pricing plans
Multi-store? Unlock special volume rates
Flat model
Full cost control and the best ordering experience. Guests pay only your menu prices with no add-ons. Ideal for businesses with €5,000+ in monthly online sales.
€249/month
No additional transaction fees on online orders
Included in every subscription
Every feature below is part of platform access. AI Phone Ordering is included as a feature, but its call time is billed by usage.
Digital presence & visibility
Start of the guest journey—how diners discover you and how your brand ranks in local search, on your site, and on social.
Launch a fast, mobile-friendly restaurant website with an intuitive drag-and-drop builder—no code required.
Win local Google searches and menu queries with technical and on-page SEO built into your Menuella pages.
Build a smart link-in-bio hub—menu, hours, reviews, and campaigns in one place for Instagram, TikTok, and more.
Create and track branded short links for promos, QR menus, flyers, and paid campaigns.
Use premium stock or upload your own photos and videos to strengthen your menu and brand visuals online.
Guest experience & loyalty
The relationship—turn casual diners into regulars with reservations, apps, loyalty, and automated marketing.
Control table bookings and guest flow with a polished reservation system that fits your site and operations.
Launch your branded restaurant app on iOS and Android—with ordering, loyalty, and push notifications.
Grow retention with points, member perks, digital vouchers, and rewards guests actually use.
Sell branded digital gift cards directly on your website for instant cash flow and zero commission.
Increase in-venue frequency with daily QR-based member perks—ideal for counter and dine-in loyalty.
Automate campaigns, promos, and segmented guest outreach for measurable repeat visits and revenue.
Direct ordering & revenue
The transaction—commission-free first-party ordering, delivery you control, upsells, and scheduled pickup or delivery.
Zero-friction commerce on your rails—100% commission-free with an AI-optimized checkout built to capture guest data and lift conversion.
- AI phone orderingUsage-based
An AI voice agent answers your phone and takes orders 24/7 in the caller's language—commission-free, straight to the kitchen.
A self-order kiosk lets guests browse your full menu, add upsells and pay by card or cash—orders go straight to the kitchen.
ML-enhanced logistics—own zones with predictive ETAs and dispatch; guest updates without marketplace middlemen.
Predictive neural upsells—surface high-probability add-ons and pairings learned from real-time order history.
Predictive prep & scheduling—AI-assisted demand forecasting, advance orders, and smoother kitchen load before peak.
Operations & in-venue tools
The backbone—restaurant hardware and manager tools that keep service smooth in every shift.
All-in-one POS-style terminal with display and thermal printing for tickets, kitchen, and counter handoff.
Native manager app for live orders, menu updates, and real-time alerts—full control from the floor.
Counter iPad for quick guest check-ins and easy loyalty point capture at checkout.
Usage-based
AI Phone Ordering
An AI voice agent answers your phone, understands the caller's language, takes the order and sends it directly into Menuella operations.
Your rate
€0.75 / AI-handled minute
No per-order fees.
2
min
Most restaurants take 200–600 calls a month, and an ordering call the agent handles usually runs one to three minutes. Set the inputs to match your service — the estimate updates instantly.
Add-ons
Outside your plan
Optional products that sit outside your plan. Digital Signage is charged per active screen; Point of Sale is in Preview and not yet priced.
Digital Signage
Keep restaurant screens connected to your live Menuella menu, pricing, images, promotions and availability.
€19
per screen, per month · software only, displays not included
Point of Sale
PreviewAn AI-powered restaurant point of sale connected to online, phone, kiosk and app orders — one live menu, one order flow.
Pricing announced at launch. Book a demo to see the Preview.
Hardware
Check-in tablet & Menuella Terminal
Optional one-time purchase per device. Add them to any subscription.
Check-in tablet
Counter iPad for fast guest check-ins and loyalty visits.
€349
one-time, per device
Menuella Terminal
Built-in display and thermal printing for tickets, kitchen, and counter handoff.
€349
one-time, per device
Frequently Asked Questions
What's included in the plan?
Complete business solution! Premium website, advanced order systems, product management, short links, media gallery, marketing tools, multi-language support, fast SEO, best technologies, and more. No hidden fees, no upsells. AI Phone Ordering is part of the platform too, but its call time is billed by usage instead of being bundled into the monthly price. Optional recurring add-ons such as Digital Signage are charged separately per screen, and are never switched on without you asking.
How does pricing work for businesses?
Menuella is commission-free. Businesses only pay a fixed monthly subscription for full access to the platform. For each guest order, Menuella adds a small 5% service fee on the customer's side. This is significantly lower than the 15–20% that outside delivery apps usually add, which means your guests spend less and you keep more. Usage-based capabilities like AI Phone Ordering are billed separately on top of the subscription, and hardware is a one-time purchase. Optional recurring add-ons — Digital Signage is charged per active screen — are billed on top as well.
Service model or Flat model — which should I choose?
Choose the Service model (€124/month + 5% guest-side service fee) if you are getting started or your monthly online sales are below €5,000. The lower fixed cost keeps your risk minimal while you grow. Choose the Flat model (€249/month, no additional transaction fees on online orders) once your monthly online sales reach €5,000 or more — at that volume the flat rate saves money and your guests see a cleaner checkout with no added fee.
What does AI Phone Ordering cost?
AI Phone Ordering is billed by usage at €0.75 per AI-handled minute, added to your monthly invoice on top of your Service or Flat subscription. There is no per-order fee and no monthly minimum, and only active AI-handled call time counts — ringing and transfers to your team are not charged.
How does the location system work?
Each plan covers one business location. Menuella supports merchants with multiple store locations — each location requires its own subscription. For chains or groups with many locations, contact us for a custom volume quote.
Can I try Menuella before signing up?
There is no free trial, but we offer a free personalized demo. During the demo we walk through the platform, answer your specific questions, and help you decide which model fits your business. Book a demo directly from this page.
How long until my restaurant is live?
Fast — typically within 24 hours. Once you send us your menu (PDF, photos, or a link to your existing menu), store details, and payment setup, our team builds and reviews your storefront. You can then review it and go live. We also assign professional food photos from the Menuella stock library to your menu items so your storefront looks great from day one. You can edit everything yourself after launch.
Can I keep using Lieferando, Wolt, or Uber Eats at the same time?
Yes — Menuella works alongside any other platform. Many of our merchants continue using Lieferando, Wolt, Uber Eats, or similar services while building their direct-order channel. We even provide printed flyers and promotional materials you can use to guide those customers toward your Menuella storefront, where they earn loyalty points and you keep 100% of food revenue. Over time, most businesses shift a growing share of orders to direct.
What payment methods can my guests use?
Guests can pay with Visa, Mastercard, Apple Pay, Google Pay, Klarna, Amazon Pay, PayPal, and additional methods depending on your country. Cash on delivery is also available if you enable it. The available methods are shown automatically at checkout based on the guest's location.
When do I receive my payouts?
Payouts are processed weekly or monthly depending on your order volume. Funds are transferred directly to the bank account you connect during setup. For the exact payout schedule for your volume level, contact support or ask during your demo.
Can Menuella replace my existing website?
Yes. The Menuella website builder includes custom domain support and full technical SEO — it can fully replace your existing website. You connect your own domain, and the site is built for speed and local search visibility. You can keep your existing domain provider and just point it to Menuella.
Is Menuella available in my country?
Yes — Menuella is available EU-wide. Restaurants across all EU countries can sign up, accept payments in their local currency, and use the full platform. If you have questions about a specific country or region, contact us.
How does the 5% service fee appear to my guests?
On the Service model, the 5% guest-side fee appears as a separate line at checkout labeled with a short explanation: 'Our online provider charges a small fee. This helps cover costs related to your order including 24/7 support.' Guests see this before confirming payment. On the Flat model, guests pay only your menu prices — no service fee is shown.
Can I cancel anytime?
Absolutely! You can cancel your subscription at any time with no questions asked. Your service will continue until the end of your current billing period. There are no long-term contracts or cancellation fees.
What happens to my data if I cancel?
If you cancel, you can request a full export of your data (orders, customers, menu) before your access ends. Menuella retains business data for the legally required period (up to 10 years where applicable under EU law) and then deletes it. Customer data is handled in accordance with GDPR.
Is my data secure?
100% secure! We use enterprise-grade encryption, GDPR compliance, and regular security audits. Your customer data and business information are protected with bank-level security.
Commission rate 14%
Many marketplaces and providers take roughly 14–30% of sales. Set the slider to match what you actually pay — totals update instantly.
Get Started with Menuella
Get started with Menuella today. Fill out the form below and our team will help you set up your restaurant's digital presence.