Platform karşılaştırmaları

Menuella vs Lieferando: Own your orders, keep the margin

Marketplace for reach. Menuella for profit. Lieferando is a leasing model: you borrow their audience and pay a steep tax on every order. Menuella is ownership — one flat fee, your customer data, your brand, and the margin stays with you.

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Lieferando’in güçlü yanlarına saygı duyuyoruz

Lieferando güçlü bir teslimat ağı ve müşteri kitlesi oluşturdu. Online siparişi Avrupa’da milyonlarca kişi için erişilebilir hale getirdiler. Ancak bir restoran sahibi olarak, müşteri ilişkilerinize sahip olmayı ve gelirinizi korumayı hak ediyorsunuz.

Restoranlar neden Lieferando’den geçiş yapıyor?

Komisyon bazlı platformların yaygın sorunları

Heavy commission on every bag — often in the 15–30% range — so more volume does not always mean more profit

You rarely get the gold: emails and phone numbers stay with the platform, not your marketing list

Guests live inside Lieferando's app — you are a thumbnail next to competitors, not your own storefront

Visibility is a product — promos and placement cost extra on top of commission

Loyalty defaults to the marketplace — repeat orders reinforce their brand before yours

Olası Tasarrufunuzu Anlayın

Komisyon bazlı platformlarda ücretler sipariş hacmiyle artar. Menuella’nın sabit ücretinde ise sipariş sayınız artarken maliyetiniz öngörülebilir kalır.

Lieferando ile

Komisyon bazlı

Hacim arttıkça ücret artar

Menuella ile

Sabit aylık ücret

Öngörülebilir maliyet, tüm özellikler dahil

Ana fayda: İşiniz büyüyüp sipariş hacmi arttıkça, Menuella maliyetiniz aynı kalır; komisyon bazlı ücretler ise artmaya devam eder.

Menuella vs Lieferando

Bilinçli karar vermeniz için detaylı özellik karşılaştırması

Menuella

Önerilen

  • Cost: flat monthly fee — predictable as you scale
  • Customer data: owned by you (email, phone, history on direct orders)
  • Marketing: automation and campaigns included — not pay-to-play visibility
  • Focus: your restaurant brand and your ordering experience
  • Margin: 0% platform commission on direct orders
  • Stack: menus, QR ordering, website, loyalty, analytics in one place

Fiyatlandırma

Flat monthly — fees do not rise just because you had a busy weekend.

Lieferando

Mevcut seçenek

  • Cost: Commission-based — your success is taxed.
  • Customer data: owned by the platform
  • Marketing: you pay for placement, promos, and "visibility"
  • Focus: Lieferando's app and brand first
  • Margin: commission on each marketplace order
  • Stack: marketplace ordering — not a full owned channel

Fiyatlandırma

Commission per order — the busier you are, the more you pay.

The hybrid strategy

You do not have to "quit" the giants. Use them as a lead source — Menuella keeps the profit on the repeat.

Menuella ile şunları yapabilirsiniz:

Acquire: let Lieferando bring the first-time customer.

Convert: Menuella QR on the table, in the bag, on the receipt — one tap to your direct ordering page.

Own: the next order goes direct; loyalty points and automated nudges make that the easy choice.

Marketplaces for reach. Menuella for revenue.

Sık Sorulan Sorular

S1: Does Menuella replace Lieferando?

For owned relationships and direct orders, yes — that is where you keep data and margin. Many venues still keep Lieferando for pure discovery or delivery-heavy demand, while Menuella becomes the profit engine for repeats and pickup.

S2: How do I get people off the app?

Meet them where they already are: QR in the bag, on tables, on stickers, plus a short link in bio and Google. Sweeten the first direct order with loyalty or a small thank-you — then automate the comeback.

S3: Can I switch without shocking regulars?

Yes — phase it. Add Menuella alongside the marketplace, promote direct for pickup first, then widen. Guests migrate naturally when the direct path is obvious and rewarding.

Menuella ve Lieferando için net bir karşılaştırma alın—doğrudan siparişler, misafir verileriniz sizde, pazar yeri komisyonu yok.

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